About the Client
Cleaners of America, founded in Dallas in 1982, has delivered janitorial excellence for 43 years. Operating across 28 states, this minority-owned leader now expands into construction cleanup and cleanroom services, combining dependable daily maintenance with specialized contamination control for hospitals, data centers, post-construction handovers, and long-term contracts with corporate, healthcare, and industrial clients nationwide.
Real Results, Delivered
Launched new website that improved nationwide lead capture and reduced bounce rates for service pages.
Implemented maintenance plan ensuring 99.9 percent uptime, faster load times, and consistent daily client access.
Created vertical pages that attracted specialized contracts for cleanrooms and construction cleanup across states consistently.
The Challenge
For a company operating across 28 states with 43 years of excellence, their digital presence was surprisingly fragmented, failing to communicate their national scale or specialized expertise to prospective clients.
Outdated Website and Unclear Navigation
Pages failed to communicate vertical expertise, confusing buyers and reducing conversions for cleanroom and construction service inquiries effectively.
No Localized Pages for Bids
Absence of geo-targeted landing pages meant losing RFPs and regional contracts to local competitors with localized content online.
Missing Supplier Diversity Credibility Signals
Procurement teams could not verify minority-owned status or certifications quickly, causing missed opportunities in public and corporate RFPs.
No Maintenance or Uptime Guarantees
Site outages and slow performance during peak bidding cycles created lost leads and damaged perceived reliability with clients.
Transforming Fragmented Presence Into Cohesive National Authority
Impression
They wanted to project nationwide reliability and specialized expertise, but their outdated website screamed “small local operation” instead.
Result
We built a sophisticated, enterprise-grade digital platform that finally showcases their 28-state footprint, 43-year legacy, and specialized cleanroom capabilities with the authority they deserve.
Final Impact
Their new digital presence instantly communicates scale, specialization, and trust, positioning them as the go-to cleaning partner for enterprise clients across healthcare, aviation, construction, and corporate sectors nationwide.
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Increase in qualified service inquiries
Reduction in website bounce rate
Growth in specialized service inquiries
The Solution
We created a comprehensive website strategy that captures their national scale while highlighting specialized capabilities, establishing a digital foundation built for sustainable growth across diverse commercial cleaning verticals.
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Website Architecture Redesign
Reorganized service structure to highlight janitorial, construction cleanup, and cleanroom expertise with clear navigation and conversion-focused layouts.
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Scalable Service Pages
Built dedicated pages for each service vertical to attract industry-specific clients and improve nationwide search discoverability.
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Performance Optimization System
Improved site speed, image compression, and mobile responsiveness ensuring reliable performance for decision makers browsing on any device.
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Proactive Maintenance Framework
Implemented routine updates, security monitoring, and uptime management to protect the website and ensure uninterrupted client access.
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Conversion Focused Contact Flow
Designed simplified inquiry forms and prominent call-to-action placements that guide commercial clients directly toward requesting cleaning service consultations.
Conversion Focused Contact Flow
Our recent projects demonstrate how we transform businesses digitally, combining design, strategy, SEO, and marketing to deliver measurable results, sustained growth, and enhanced online visibility.
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Our Work Delights & Inspires Clients
Delivering Tailored and Distinctive Website Development Services for Your Business at Affordable Prices.